Saturday, June 5, 2010

Making the Transition: Enhance Your Visibility

First and foremost begin to congregate and gain visibility among those who share a passion for the cause(s) you’ve identified. There are a number of ways that you can enhance your visibility including the following:

- Attend fundraisers (including marches) of the non-profit organizations who have a mission that specifically speaks to your desired cause.

- If cost is an issue, offer to volunteer in some capacity at the fundraiser. Often you can find out more by contacting the volunteer coordinator or development office of the non-profit.

- Attend speaking events, panel discussions or symposiums sponsored by local colleges or larger non-profits/foundations who are addressing topics specific to your cause.

- Join LinkedIn or Facebook groups that speak to the specific cause and then engage in online discussions. Find ways to connect in-person with members from the social networking groups.

As you begin to swim in the pond with like-minded individuals, remember that this process can take some time. From my experience, it can take a few encounters to really connect with others dedicated to your cause. Once you have demonstrated your own commitment to the cause, you’ll start to engage with other familiar faces and create your own “in-group” dynamic with others who share your cause.

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